And once someone is part of a community they love! They want to tell the word about it. This is why brands such as Nike, Lululemon and Gymshark do so well! They represent something much more than just the clothing they produce.
Your brand is no different! It’s unique, it’s though-out and your members love what you do.
So why are you still printing your logo on any old t-shirt? Isn’t it time to elevate the apparel you offer your members so they can continue building your brand, your community, even when they are outside of the gym!
A high quality apparel line helps you stand out from competitors and ensures your brand DNA carries through from your training sessions, to the clothes your members wear!
Even better, a good apparel line can help attract new members to the gym when your clients rep the pieces.
I get it, creating a apparel solution that actually works for your members isn’t high on your list of things to do. You need to design the items, store things somewhere, deal with size exchanges, etc etc. What if I told you there was a better way? Enter Slyletica:
- We will design apparel unique to you and your brand. Everything is selected from scratch including fabrics, cuts, fits and colours!
- We will handle the manufacturing of your items
- We will build you an online store where our individual franchise locations can purchase from AND, where your members can purchase from too!
- We will handle the storage, picking, and packing of each order, as well as the delivery to the studio location or members chosen address!
As a gym franchise, you want to make sure your apparel line is of high quality and can appeal to a wide range of customers.
But this is only one part of the story…
Branding is important. And seeing your members wearing your brand is great for brand awareness.
But the sale of this branded gym wear can turn into one of your biggest revenue drivers.
One of our awesome clients is a perfect example of this.
BFT (Body Fit Training) started working with Slyletica to create a unique, functional, and fashion forward apparel line for their franchises.
Giving franchises another revenue stream…
And an ability to sell new products to existing members.
People who already invested in the brand.
But we know what you’re thinking.
Apparel can’t be that big of a deal.
It can’t be that big of a source of revenue.
Well here’s the thing.
It is game changing.
This can be the difference between a franchise location thriving, and one scraping by.
For BFT the strategy was simple, and it’s one that we are rolling out for more and more franchised fitness brands.
Step One. Your Members ARE Your Customers
One of the great things about being an existing business, is that you have a built in customer base waiting to activate.
Every member that walks through your doors is a potential customer.
A potential brand representative.
And if you’ve been providing an excellent service, these people should want to show their support and belief in your brand.
At this point, we would recommend you survey your members, learn what they’re after, and how you can fill that need.
Step Two. This Is Your Brand
The first thing to understand is that branded apparel is an extension of your business, your brand, and your values.
You’re no longer “just a gym”.
You’re a brand that provides an incredible service, and has amazing products that help people perform even better.
One of your products is the studio space, the equipment, and the trainers.
The other is a range of garments that rival the best in the business.
Step Three. Designing Your Range
This is one of the most important parts of any new brand.
Designing what your apparel will look like.
This takes a few steps. From defining your audience, style and voice…
To developing your strategy, garment graphics, and unique garment cuts.
This is something that we always recommend you use professional designers for.
Our brand strategists and graphic designers will work with you to identify your direction, and establish the foundations to turn your business into an apparel brand.
Whether it’s tees, jackets, leggings, socks, or sweat towels, we’re ready.
Step Four. Product Creation
Bringing your vision to life.
With Slyletica, you’ll work with leading fashion designers, production and garment tech teams to translate ideas into product.
We’ll plan and design your collections. From apparel and packaging, to sourcing the best pricing from our ethical manufacturing network.
Our Australian-based teams ensure quality control and manage the process for you from start to finish.
Step Five. Selling Your Garments
This is the final step in the process, and it’s the one that is the most important.
Without this the entire process you’ve just taken means very little.
The good news is that you already have a built in audience.
Members who love your service, and are looking for ways to support the brand.
You just need to find the best way to get the apparel to them, and get them representing your brand.
We find a few techniques work particularly well for this step.
- Getting staff to wear and represent the brand using new branded apparel
- Setting up an in-gym storefront for people to browse and buy from
- Running social media promotions and giveaways
- Encouraging members to be a part of the community you have built
BONUS Step Six. Growing Your Brand
Now you have your apparel brand built and ready to go.
You’ll start seeing increased revenue, members representing your brand even when they’re not at gym.
Your brand will start to grow.
And we’ll be ready to help.
Check out how we can help you grow your brand, and book a discovery call with our team -> https://www.slyletica.com/contact/