Elevating VIVA Leisure’s Uniforms

Elevating VIVA Leisure’s Uniforms to Reflect Fitness, Function & Brand Identity

Client: VIVA Leisure - Australia’s second-largest fitness network and the only ASX-listed health club business.

Industry: Health & Fitness

Brands Involved: Club Lime, Plus Fitness, Hiit Republic, Ground, Rebalance and VIVA Leisure Corporate

Location: Australia-wide

About VIVA Leisure

VIVA Leisure is a vertically integrated health and fitness group operating over 480 locations across Australia, New Zealand, and India, serving more than 600,000 members . As Australia’s second-largest fitness network and the only listed health club business on the ASX, VIVA Leisure offers a diverse range of fitness experiences through its multi-brand portfolio, including Club Lime, Plus Fitness, World Gym Australia, and Fling .  

The Challenge

When VIVA Leisure approached Slyletica, their goal was simple but ambitious: transform the way their team looked and felt at work.

Their staff needed uniforms that not only looked professional and on-brand but also delivered on comfort and practicality for long days on the gym floor. At the same time, VIVA wanted a smarter, more cost-effective solution than their previous supplier.

Our Solution‍

We developed a bespoke product range tailored to the unique needs of the fitness industry. The collection was designed to ensure staff could perform at their best while feeling sharp and confident.

Gym Floor Uniforms included:

   •    Seamless T-shirts with silver-infused yarn for anti-bacterial and anti-odour benefits

   •    Summer and winter tops and bottoms for both men and women

   •    Functional yet stylish designs to match the energy of the gym floor

The rollout didn’t stop there. We extended the uniform range to VIVA Leisure’s sister gyms, including Plus Fitness, Ground Up, Hiit Republic and Rebalance,   refreshing colours and branding to align with each location’s identity.

Expanding to Corporate

After seeing the success of the gym uniforms, VIVA’s head office engaged us to create a corporate uniform collection. This range needed to strike the perfect balance: premium and professional, yet still functional and consistent with the brand’s active lifestyle positioning.

Corporate Uniforms included:

   •    Silver-infused performance polos

   •    Stretch pencil skirts and leggings

   •    Corporate yet functional jackets

   •    Coordinated styles for both day-to-day wear and external events

‍The Results

The new uniform solutions achieved outstanding outcomes for VIVA Leisure:

   •    Staff looked professional, sharp, and coordinated across all locations

   •    Uniforms delivered comfort and functionality for full-day wear

   •    VIVA Leisure reduced uniform costs by 33% compared to the previous supplier

   •    The brand achieved a cohesive identity across gym staff and corporate teams

Final Word

By combining innovative materials, tailored designs, and brand-first thinking, Slyletica helped VIVA Leisure achieve uniforms that are as functional as they are stylish—delivering both immediate cost savings and long-term brand consistency.

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